A short site that says what you do and where
Services, the area you cover, whether you take emergencies, and a big call button at the top. In this sector a long website is worse than a short, clear one.
Professional website
Trades and technical services
Get the call instead of the first name on Google
Here the search is urgent and short. Something breaks, the person looks it up on their phone and calls one of the first three results. If you're not there, you don't exist, however good your work is.
The starting point
What we find almost every time
- The whole business runs on word of mouth That works until a slow month comes along and there's no other route for new customers to arrive by. By then it's late to start working on being found.
- You can't pick up the phone with dirty hands You're under a car or inside a wall. The call is lost, and somebody with an emergency doesn't ring back: they move on to the next name on the list.
- Quotes get left half finished You give a price over the phone, the customer wants to think about it, and that's where it dies. With nothing in writing and no follow up, that job never closes.
What you need
What makes the difference in this sector
Each block can be taken on its own. This is the order that usually works best.
Show up in searches in your own neighbourhood
Each service and each area is worked on separately, because people don't search for your name: they search for the problem they have and the place they're in.
Local SEO + Google/AICollect the work while you're working
An automatic reply when you can't answer, every request collected in one place and an alert on your phone. An emergency answered within five minutes is a job won.
AI automationNo quote left without a follow up
Every request goes into a list with its status. You see at a glance what you've quoted and never gone back to, which tends to be where most of the lost money is.
CRM Pexalia
The modules
How it's put together, piece by piece
01 · Presence
Professional website
The system foundation. Without it, other modules stay off.
View module → 02 · DiscoveryLocal SEO + Google/AI
Google listing, local SEO and indexing so ChatGPT or Gemini can find you too.
View module → 03 · OperationsCRM Pexalia
Website leads land in your standard CRM. Pipeline, WhatsApp and auto-reply.
View module →
Frequently asked questions
About workshops and trades
Is a website any use if I work on my own?
Yes, and it's usually the case where it makes the biggest difference. Working alone there's nobody to pick up the phone, and a site that collects requests plus a good Google listing do that job for you.
I don't have premises, I work at the customer's place. Can I still do local SEO?
Yes. It's set up as a service area instead of a visible address, and it works just as well for plumbers, electricians or any callout service.
Can I get the requests on WhatsApp?
Yes. Requests can reach you on WhatsApp and by email at the same time, which is what ends up working for anyone who's out all day.
Is it worth it if I already have plenty of work?
If you're full, the point isn't more calls but better ones. Working on the site and the listing lets you pick better from what comes in, and filter out the jobs that aren't worth your time.
What does it cost to get started?
The Web + SEO pack is quoted according to the scope, and there's no lock in. We confirm it in the proposal after looking at where you stand now.
Other sectors
We work with businesses like these
Retail
Shops and retail
A window that is always open, with opening hours and products Google can read.
See the module → Beauty and aestheticsSalons and beauty
Your work on show and bookings that do not interrupt you.
See the module → Professional servicesAccountants and firms
Enquiries that fit, and admin hours that disappear.
See the module →
Next chapter
Contact
Let's talk 15 minutes about your business